Here’s what they said.
For whats become a500 billion dollar industry, its only expected to get bigger.
What impact will that have on the way companies are structured?
On how founders navigate the market?
On how investors choose who gains capital?
And which categories will remain relevant in whats already become an incredibly saturated space?
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Everyone received the same questions, that, of course, resulted in radically unique responses.
Below, a guide to the futureaccording to the people shaping it.
We just want to help you feel good and feel yourself!
What does the future look like in your category?
Definitely addressing and beinghyper-focused on the anatomy of our customers hair needs, from wash day to styling.
Because in a world where BREAD wins, thats just our new normal.
Emily Heath Rudman, founder,EMILIE HEATHE
What do you wish people knew?
Everything that goes into creating a brand and producing a product.
Product development is the most challenging and difficult part of my job.
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Its a lot of logistics, oversight, constant communication, testing, time, sourcing, preparing.
There are so many parts to bringing a product to market.
And thats just the packaging.
And we have suppliers who specialize in each part.
I think non-surgical beauty services will continue to grow.Refillable, waterless, and condensed products.
Things to make it easier for the customer to customize themself will continue.
Matthew Herman, co-founder,Boy Smells
Make fire smell good.
There is a pent-up need to commune, travel, and engage.
A new scent to explore, embrace, and express yourself is just what is needed.
Optimal wellness is more than vitamins, gym sessions, and eating well.
LYMA is the future of wellness.
LYMA has already defined two categories and has plans to define others.
However, each product LYMA brings to market is only the start of its journey.
If you look back in time, many advocates for health and wellness-focused on isolated techniques to improve health.
The concept of healthy living is far more interconnected than we realize.
Essentially, the sum is greater than the individual parts.
This is something that will be better understood in the coming years.
Our potent, skin barrier boosting formulas blend biotechnology and natural ingredients.
Our vegan and fragrance-freeV.H.S.
Collectionwas created to give you vibrant, hydrated skin.
Everlywell also offers FDA-authorized at-homesample collection test kits for COVID-19 .
We aim to authentically tell this story with innovative products and empower women who have been traditionally overlooked.
How do ethics, values, and a greater good for the planet play into your brand strategy?
For example, we have girls who hang up our wrapping paper on the walls of their room.
We create pieces that are timestamps that someone would not want to throw away.
Common Heir stands for sustainable-meets-luxury skin care thats all results with zero plastic.
We launched in April 2021 to make conscious products a beautiful part of our skin-care traditions and rituals.
So despite a global pandemic, we embarked on a journey to create that vision ourselves.
Common Heir at its core is built on innovationinnovation in format, formula, and in packaging.
Now the packaging side of the industry needs to catch up.
Were thrilled to continue to tackle this problem.
One of the most unique aspects of our brand is the history behind each treatment.
We want to share beautiful visuals and interviews with the artisans to bring the brand history to life!.
Interviews have been edited and condensed for space.
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