Ahead, find our favorite viral beauty from 2024 that was worth every bit of the hype.
To date, the brand reports an impressive 4.5 million heatless curlers sold globally.
The hype was undeniableUlta sold out of the lip mask within 24 hours of its exclusive launch in April.
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Its not just Gen Zers who are obsessedmakeup artists love it too.
The TikTok-famous product was an instant hit, with one selling every 15 seconds.
This is a fan favorite with all my followers, says Lucero.
The Wonderskin peel-off lip stain stands out because it delivers flawless results both in person and on camera.
The Therabodys Youtube channel tripled its engagement rate and gained over 4,000 followers in just 30 days.
But with consistent use, this can help to improve elasticity.
Hyaluronic acid is an excellent choice for hydrating the skin, she says.
Its suitable for all skin types and works well for most people.
The Ordinary offers it at such a fair price point, so its no surprise its so popular.
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In February, the brand unveiled an updated version of the hero formula, originally launched in 2016.
I love how it leaves the hair feeling soft and adds a beautiful shine.
The new styler hit this scene this fall, and garnered countlessTikTok videos.
Im glad this technology went viral this year.
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