The best new toothpastes have become the hottest new product category in the beauty and wellness world.

Here are 14 brands to know about.

Craig Dubitsky is the founder of Hello Products.

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Over the last few years, oral care has gotten a glow up.

Toothpaste has been [around] forever [but] has been the same thing over and over.

With the new class of cool-kid toothpastes, it’s possible for you to have both.

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Cody Levine is the co-founder of Twice Oral Care, a whitening toothpaste brand working to encourage users to brush twice a day.

The cannabinoids anti-inflammatory properties work to soothe irritation in your gums, which means no more swelling or bleeding.

This paste combines CBD with aloe vera and antioxidants to strengthen and protect your entire mouth.

It whisks away plaque, and will leave your mouth feeling all kinds of tingly clean.

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So much science insucha cute orange package.

Its made with natural ingredientsplus fluorideto get the job done.

Got it, you’ve been added to our email list.

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Cody Levine is the co-founder of Twice Oral Care, a whitening toothpaste brand working to encourage users to brush twice a day.

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woman wearing protective glasses getting laser skin treatment by person in purple gloves

Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

BEVERLY HILLS, CALIFORNIA - MARCH 02: Shay Mitchell attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Daniele Venturelli/Getty Images)

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