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Still, navigating the summer can be challenging.
Well+Good:Whats the story of Kitty and Vibe?
How did it all start?
Cameron Armstrong:In the summer of 2017 I was truly just looking for a new swimsuit.
You know, its the least amount of clothing we wear in public.
Cameron Armstrong is the CEO and founder of the inclusive swimwear brand, Kitty and Vibe.
W+G:There really is nothing worse than swimsuit shopping…
CA:Right?
W+G:What role does body positivity and inclusivity play in Kitty & Vibes brand ethos and road map?
We use our customers as our modelstheres an utility on our website where anybody can apply to model.
When youre shopping online, you should see people who look likeyou.
Do they actually sell those products?
At this point, every brand needs to offer a full size spectrum, there are no excuses anymore.
I dont think it can be your only reason for existing [as a business.]
W+G:Can you explain how the size modeling works?
Are there plans to expand it?
Cameron Armstrong is the CEO and founder of the inclusive swimwear brand, Kitty and Vibe.
CA:The butt sizing came to be because I always had saggy bikini bottoms.
I found that crotch inseam size, aka Kitty, was the biggest differentiator.
So it was just kind of a no-brainer.
At Kitty and Vibe, every bottom comes in two sizes, smaller and larger.
We won our customer with the butt sizing and wed love to expand into more differentiation with our tops.
For example, a customer might have a bigger cup size but a smaller band.
Were in the midst of developing some additional band sizes for non-adjustable tops.
We also just launched our Play Dresses as we dip our toe into athleisure.
W+G:What role does swimwear play with self love?
How has this evolved, and why do you think more brands are waking up to this?
CA:Our mission at Kitty and Vibe exists to awaken and fuel self-love for a kinder world.
I think we have a long way to go.
W+G:What responsibility do swimwear brands have when it comes to consumers?
ensure the skin isnt totally smoothed out.
I want to continue to show lots of different body types beyond just like race and weight.
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