African Beauty has come to western shelves and helped me connect to my culture.
Here are the brands making an impact.
I felt disconnected from my family and myself, and was consumed with the things that made me different.
For a while, I didnt feel like I had the right to claim my Kenyanness.
Experts in This Article
Olowo-ndjo Tchala is the founder of clean beauty brand Alaffia.
Thats the power of African beauty, otherwise known as A-beauty.
Olowo-n’djo Tchala is the founder of clean beauty brand Alaffia.
A-beauty is also rooted in simplicity and resourcefulness.
The combination of these attributes is what makes it unique.
Some traditional African ingredients are already common in the western world.
Then, theresmoringa, an herb from the moringa tree that offers nourishing hair and skin-care benefits.
I was consumed by my otherness, and I worried that nothing would make me feel Kenyan.
Sustainability is so core to our cultural values, says Cacchioli.
We pride ourselves on educating our community about these natural ingredients [derived from Africa], she continues.
Those numbers are why Chimezie says she foresees the A-beauty trend picking up momentum.
They absolutely are, says Tchala.
Olowo-n’djo Tchala is the founder of clean beauty brand Alaffia.
In general, securing funding can be a challenge for Black beauty entrepreneurs.
Thankfully, things are starting to change.
I wanted customers to feel that when they saw our products.
It connects me to my past, and a part of myself I never thought Id have access to.
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