Want To Transform Your Outdoor Space into a Calming, Boho-Chic Escape (Um, Yes)?
Now,Bloomiis a thriving marketplace for trustworthy products and a space that values community.
Below, she shares how shes done that, and what we can expect next.
Well+Good: What led you to create Bloomi?
Moving forward, I wanted to bring positivity to places where information was still hiding.
I knew that I wanted it to be inclusive, I wanted it to have variety.
sexologist and founder of Bloomi
Bloomi isnt solely a sexual wellness shop.
Why is the companys mission focused on intimacy beyond just self-pleasure?
In my work as a sexologist, people assume I think the most important thing is sex.
But I think the most important thing is intimacy, and feeling good about your body.
Thats the foundation that a lot of us dont learn.
I do think that COVID-19 accelerated the need for something like a marketplace like ours.
People are longing for connection to get to survive and feel good and thrive.
[Bloomi is] trying to help people connect with themselves first, and then connect with others.
The Intimate Talk blog and Sessions by Bloomi workshops are fantastic sex education initiatives.
sexologist and founder of Bloomi
How did they come to be?
We launched the blog because we felt that the products themselves warranted more how-to information.
I started off leading the majority of them as what I like to call mini sexology sessions.
Then we started bringing in other experts.
How does Bloomi address the concerns about ingredients we put on or in the body?
When we have a product thats Bloomi-approved, it means three things.
So we say that its safeandenjoyable; thats what were trying to accomplish.
From what I know, were still the only standard for intimate-care products.
It hasnt changed in almost 100 years, were still underwhat FDA calls the Cosmetic Act.
Can you describe the process for creating a Bloomi product?
Were using community feedback based on our own data from the marketplace.
We see what sells well, and we see whats missing on the marketplace.
Then we also take a stab at verify that what we create doesnt exist in the U.S .yet.
So I feel like were very innovative in that way, but also focused on clean.
Not a lot of ingredients, but very beautiful, powerful plant-based ingredients.
Moving forward, were going to continue to have a go at make products that help people feel good.
What stirs you to make products that are so thoughtful, from beginning to end?
Anything with Bloomis name on it is going to be as inclusive as possible.
And in the U.S., we have English, and then Spanish as a second primary language.
Im not saying we should swap it out for French, we should have all languages, if possible.
We have somebody whos Creole, and youll see French and English on her packaging.
Im Mexican, and my parents both immigrated here from Mexico.
Thats just who I am, and family is kind of the foundation for me.
My 12-year-old daughter knows whos behind the brand and if theyre eco-friendly.
So we want them to be exposed, to know about them and learn about them.
I have to askwhats currently the best-selling sex toy in Bloomis marketplace?
Whats next for Bloomi in 2021 and beyond?
2021 is a high growth year for us.
I want more people to know that they have access to us.
Im really excited because in 2021were going to see all the things that weve started become bigger and better.
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