Bread Beauty Supply caters to people with 3A to 4C hair types.
Expect high-quality, innovative ingredients from products available exclusively at Sephora.
Our editors independently select these products.
I felt like I had gone in a time machine back to 1995, says Heim.
It was very overwhelming and complicated.
She craved simplicityminimal products with high-quality, innovative ingredients.
Maeva Heim is the founder of Bread Beauty Supply, a natural hair care line for hair types 3A to 4C sold exclusively in Sephora.
Watch any natural hair care tutorial on YouTube and youll find someone with an arsenal of products.
It can be daunting, especially if youre at the start of your natural hair journey.
But not with Bread.
Bread beauty is here for the essentials and must-haves.
Like bread, get it?
We want to be anti-anti-frizz and almost make frizz aspirational.
If your routine uses just three products, each one needs to pack a major punch.
Thats why Heim sought out the best ingredients and smartest formulation she could find.
The hair wash is a hybrid between a co-wash and a shampoo.
Its very gentle but you still get a really decent lather and a decent clean, she says.
The key ingredients are argan oil, aloe vera juice, and lemon tree oil for scalp health.
Heim recommends this as your weekly cleanser.
Its very lightweight but you still get really nice conditioning and lubrication from it.
It also contains safflower oil which helps with shedding and breakage.
The oil is like lip gloss for your hair.
The stars in this silicone-free product are also Australian Kakadu plum oil and safflower oil.
I want this to be a go-to everyday oil.
you’re able to use it in so many different ways, says Heim.
it’s possible for you to use it on dry hair in between wash days.
When Heim uses it as a pre-wash she says shes usually able to cleanse and then skip the mask.
The packaging adds to the brands cool-girl aesthetic.
(And it brings the tally of Black-owned brands sold at Sephora from seven to eight.)
The oil comes in a glass bottle.
Heim has plans to expand the brand, maintaining the focus on simplicity and must-haves.
Though fresh and modern, this line is rooted in nostalgia.
Heim teased this out with fragrance.
And, its uh, pretty strong.
The cleanser smells refreshingly like the milk left in your bowl after eating fruit loops.
And not in a fruit-loops-scented-shampoo kind of way, but in a I-think-I-just-poured-fruit-loops-milk-on-my-head kind of way.
The mask smells like vanilla frosting ready to be slathered on a cake.
As someone who prefers earthier scents, this was a bit jarring to me.
Id getintoa tub of vanilla frosting if it would make my hair this soft.
For me, someone with natural 4C hairwho hates doing her hair, Bread arrived just in time.
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