Sustainability experts explain the complicated nuances of corporate sustainability amid Coca-Colas latest eco-friendly initiatives.
Aluminum cans and plastic bottles are highly recyclable, as is cardboard, but plastic rings are not.
Moreover, plastic that ends up in landfills can live there for more than 400 years, she adds.
And if itiscoming from primary fiber, is it from a sustainably-managed forest or not?
The next layer to consider is what happens to packaging once its in the hands of the consumer.
Does it end up in a recycling system or as trash in a landfill?
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These items often get tangled in the sorting equipment at a recycling facility, causing jams and delays.
All to say that it certainlysoundslike Coca-Cola is taking a big step in the right direction.
Should consumers trust that sustainability initiatives by large corporations are not all just corporate greenwashing?
And if that pushes another company to make a change, even better.
Perhaps that change will ultimately make sustainability table stakes for that category.
But the younger set is not alone: Most sustainability-marketed product purchases actually came from Gen X and Boomers.
Well, according to Kronthal-Sacco, its going to be a slow burn.
Anyone interested in understanding a brands sustainability profile can look at the package.
If you make a misleading or inaccurate claim on the package, your competitors will react legally.
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They are the ones who keep you in check.
As I like to tell my students, theres no one single fix thats going to help.
Its not going to be just one big thing.
Its going to be the aggregation of billions of little changes, Dr. Russell concludes.
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