Dopamine dressing is all about consciously wearing outfits that have, for you, a positive connotation.
Here’s how it can help your mood.
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She joined the Sussex Colour Group & Baby Lab in 2011 while completing her masters in Cognitive Neuroscience.
Carolyn Mair, PhD, CPsychol is the founder of Carolyn Mair Consulting Limited and psychology.fashion.
She is also the author of Psychology of Fashion.
Alice Skelton, PhD, is a research fellow in developmental color science at the University of Sussex. She joined the Sussex Colour Group & Baby Lab in 2011 while completing her masters in Cognitive Neuroscience. Alice’s PhD focused on infant color perception, characterizing infant color perception in the first year of life for aspects of color such as color categorization and infant sensitivity to natural scene statistics. As a post-doctoral researcher, Alice is investigating how our perception of color relates to the statistics of natural scenes, and how we tune into the unique chromatic make-up of our environment across the developmental lifespan.
(Just take the connection betweenwearing a suit and feeling more powerful, for starters.)
Think: Neon yellow!
Any other hue that would naturally warrant an exclamation mark!
For me, dopamine dressing is about personal expression, says color designer and researcherKel Jackson.
Choosing sunshine-y clothing would most definitely elicit the dopamine response of the concepts namesake.
In other scenarios, cultural traditions or norms could shape the nature of your color preferences.
And choosing to wear the dress (or any other brightly colored item) can spawn an upward spiral.
And that positive association is, of course, what drives any good dopamine spike.
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Alice Skelton, PhD, is a research fellow in developmental color science at the University of Sussex. She joined the Sussex Colour Group & Baby Lab in 2011 while completing her masters in Cognitive Neuroscience. Alice’s PhD focused on infant color perception, characterizing infant color perception in the first year of life for aspects of color such as color categorization and infant sensitivity to natural scene statistics. As a post-doctoral researcher, Alice is investigating how our perception of color relates to the statistics of natural scenes, and how we tune into the unique chromatic make-up of our environment across the developmental lifespan.
