When Dorian Morris founded Undefined Beauty, she wanted to make “plant magic,” accessible to everyone.
So all of the products are under $30.
Without the economies of scale that larger brands benefit from, products tend to be on the pricier side.
Experts in This Article
Dorian Morris is the founder and CEO of Undefined Beauty.
She started her journey with plant magic back in 2018.
It was almost like a wine bar.
Dorian Morris is the founder and CEO of Undefined Beauty.
And that actually educated me moving into ingestibles on the CBD side.
Then, she learned about theadministrative hurdlesthat come along with CBD and shifted her focus to mushrooms.
Its really about having your core foundational skincare element that youre building a routine around, she adds.
Undefined R&R Cleanser $24.00
The cleanser is a detoxifying and brightening cleanser.
What makes it special is that its a three-in-one.
There are a million vitamin Cs on the market.
Most people aremagnesium deficient, and so this is actually a way to get transdermal penetration of magnesium.
It also has Kakadu plum, as well as niacinamide.
And it also has kombucha as well as ginseng.
Dorian Morris is the founder and CEO of Undefined Beauty.
This tint is provided by iron oxide, which also helps prevent damage from visible light.
Although I am a Black founder, I want everyone to feel welcome within my family, says Morris.
Each product displays an illustration of a different person, spanning race and gender.
For example, the cleanser features an illustration of an Asian woman.
Representation matters, she says.
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