I always thought I would work at Ulta, says Karim.
Instead, she became a research chemist who worked with brands likeSkinceuticalsandJohnson & Johnson.
I personally felt guilty about it, which is why I created Flora & Noor, says Karim.
So I created the vitamin C collection to be sensitive-skin friendly.
In order for a product to earn halal certification, it must follow a strict set of guidelines.
First and foremost, all ingredients need to be traceable.
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We really do go beyond clean.
The exfoliation process is with glycolic acid and also cranberry and blueberry pulp.
Its actually inspired by pressurized oxygen facials.
Im a Black Muslim, says Karim.
So Karim formulated the products to address skin concerns that are common for people with darker skin.
Think eczema, hyperpigmentation, and melasma, she says.
She also made sure she used ingredients that were gentle enough.
Additionally, a lot of products create a white cast on your skin.
Flora & Noor first launched on Amazon and is also carried at retailers like Walmart and Thirteen Lune.
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Ulta is the brands largest beauty retail partner and, for now, itsavailable exclusively online.
My goal has always been to be involved and partnered with Ulta, says Karim.
This truly is a full circle moment for me.
We use real Egyptian rose petals and hibiscus, says Karim.
The Rose Renewal line is inspired, of course by Egyptian traditions and ingredients.
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