Chana Ewing is here to spotlight intersectional indie beauty brands with the online marketplace Geenie.
The initial launch includes five brands.
She is the Founder and CEO of GEENIE, a curated beauty marketplace that mirrors your beliefs.
She believes that identity is a lever to pull to unlock human potential.
And entrepreneurship is an opportunity to make dents that move culture forward.
Geenie can be intersectional, center race, center Blackness, and also create space for everyone.
Chana Ewing is a cultural entrepreneur, marketer, and author working across film, books, retail, and tech. She is the Founder and CEO of GEENIE, a curated beauty marketplace that mirrors your beliefs. And the author of the bestselling book,An ABC of Equality, introducing identity and social justice concepts to children. She believes that identity is a lever to pull to unlock human potential. And entrepreneurship is an opportunity to make dents that move culture forward.
A founder with a disability would also fall into that bracket.
So would an LGBTQ founder.
So would a founder over 50.
Within promoting intersectional brands, Geenie is focusing on indie brands.
If youre a brand thats already in Sephora, thats already in Ulta, thats fantastic, she says.
Centering culture comes second nature for Ewing.
There are all these different things that impact my way of engaging the world.
Geenie amplifies and celebrates all of the many interlocking identifies.
Geenie has been in the works since January, and couldnt have launched at a more perfect time.
Chana Ewing is a cultural entrepreneur, marketer, and author working across film, books, retail, and tech. She is the Founder and CEO of GEENIE, a curated beauty marketplace that mirrors your beliefs. And the author of the bestselling book,An ABC of Equality, introducing identity and social justice concepts to children. She believes that identity is a lever to pull to unlock human potential. And entrepreneurship is an opportunity to make dents that move culture forward.
Starting intentionally small, the first Geenie launch features five brands.
To start, membership will be limited to 500 applicants.
Theres a small utility for people to join and the utility isnt really to create an exclusive space.
Its more to create a safe space.
Ewing couldnt be more excited to promote the first five brands.
These are exactly the types of brands that we would want to continue to spotlight on Geenie.
For every lipstick that FemPower sells one is donated to a femme in need.
Beaute Brownie has really built a brand around colorism, specifically colorism within the Black community, says Ewing.
Theyre all about showcasing, centering, and profiling dark skin.
So we love that about them.
4.Gold Label Cosmetics
Kristen Elise Brownstarted Gold Label Cosmetics in 2012.
It is a paraben-free color cosmetics company.
Gold label is just a fantastic brand, says Ewing.
We love how theyve kind of used their brand for social impact and give back.
Currently, 30 percent of Hi Wildflower sales are going to Black Lives Matter initiatives.
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