Slowly but surely, weve been taking a less-is-more approach to brows.
And recently, cosmetic brands have taken things one step further and begun to formulate products that stimulate growth.
Latisse, however, is pretty expensive.
But those are still priceyneuBrowis $85 andRevitaBrowis $110.
Over the past few months, makeup brands Anastasia Beverley Hills, The Ordinary, r.e.m.
beauty, and Kosas launched their own, less-expensive brow serums.
Brooklyn-based makeup artist
Two that popped up across the four new launches are vitamin B5 and peptides.
Vitamin B5, youve probably seen a lot.
Another word for this is pantothenic acid, says Dr. Lee.
This is in a lot of our shampoos and a lot of our eyelash and eyebrow products.
Peptidesare one of the rising stars in skin-care thanks to their ability to boost cellular activity.
Different peptides have different functions, but theyre not as well researched as other ingredients.
As cosmetics, these brow serums cant make strong claims like prescription serums like Latisse.
The challenge for consumers is to evaluate, Okay, is this legit or not?
Is this something that is safe and effective, or not?'
Brooklyn-based makeup artist
The testing is very different if its a cosmetic, versus if its a medication slash drug.
The proliferation of this category and the fact that we have so many choices is a wonderful thing.
It also contains vitamin B5 to promote smooth, shiny hair.
In a 12-week study with 29 subjects, 97 percent saw an improvement in brow length and lash volume.
beauty promotes longer and thicker lashes and brows while defending against hair breakage and shedding.
Its ophthalmologist-tested and can improve your brows and lashes in just four weeks of use.
Sign up to have the intel delivered straight to your inbox.
…
Got it, you’ve been added to our email list.
