Yarden Horwitz is the co-founder of Spate, a consumer trend researching and reporting company.
After all, theres little reason to bother applying Ruby Woo to lips that are hidden beneath an N95.
2023s lip cosmetic offerings feature the likes of lip oils, tinted balms, plumping treatments, andhybrid formulations.
Years of covering our mouths made the beauty community miss lip products.
Masks arent the only reason were seeing a major shift in the lip category, Solares adds.
Turns out a lot of us want a little more skin care in our lip products.
AJ Addae is the founder and formulator of Sula Labs, a cosmetic laboratory specializing in black-owned beauty brand product development.
Makeup brands that feature traditional skin-care ingredients in their formulations are no longer the outliersits now table stakes.
At the moment, lip oils reign supreme within the lip cosmetic category.
Tinted lip balms have also gained popularity, with a 19.1-percent year-over-year increase in searches, per Spate research.
Of the remaining 38 products, eight are lipsticks and six are glosses.
Lip plumping products are back, too, though todays offerings are decidedly less irritating and painful.
Whats next
So where do we go from here?
Solares foresees a resurgence in tints, though with a modern-day twist.
Meanwhile, Addae believes skin-care approaches will continue to drive new innovations.
The sheer, non-drying formula comes in eight buildable shades that boast an eight-hour wear time.
AJ Addae is the founder and formulator of Sula Labs, a cosmetic laboratory specializing in black-owned beauty brand product development.
But the ultra-nourishing formula also comes in five sheer-but-pigmented shades that make the product a true skincare-makeup hybrid.
Its non-sticky and leaves lips looking smooth and soft all day long.
And it layers seamlessly, so users can opt for a wash of color or a bolder pop.
The formula features a cushion comfort complex that subtly plumps the lips and smooths the appearance of lip lines.
The lip gloss/balm formula features a high-shine, vinyl finish that conditions lips.
The stain goes on glossy and fades into a soft, but distinctly pigmented tint.
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