Each year, the retailer goes all out, chopping the prices of the best beauty-must-haves.

2025 is poised to be no different.

The creamy formula melts into the skin and blends out easily for a contour thats more natural than contrived.

photo of sephora collection lipstick, woman washing her face, and gisou hair oil

This one (an editor-favorite) features niacinamide and hyaluronic acid to quench and moisturize the skin.

So, trust me when I say Tower 28s Swipe All-Over Hydrating Serum Concealer is worth picking up.

Plus the bottle is also really chic and sophisticated for your nightstand.

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With one-pass styling, you achieve can have voluminous waves, and bouncy curls that keep shape for hours.

The latest version also offers hints of shimmer and a deep color payoff.

The formula is packed with vitamin C and natural cherry enzymes to help brighten the skin.

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It penetrates deep beneath the cuticle to revive and repair strands at the root of damage.

Packed with honey, it adds instant shine to dry hair and helps smooth frizz.

It has a balmy texture that melts to a luxe oil once massaged in.

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This is the complete opposite.

The neutral nude colors and high-shine finish are the cherry on top.

It even hydrates your scalp and adds shine to your lengths.

LYS Beauty No Limits Cream Bronzer and Contour Stick

We’ll definitely be picking up a few vibrant red-orange and bright pink colors ahead of summer.

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Summer Fridays Jet Lag Mask and Moisturizer

Tower28 Swipe All-Over Hydrating Serum Concealer

Soft Services Theraplush “Hold” Refillable Overnight Retinol Hand Repair Cream

T3 SinglePass Curl X 1.5” Ceramic Extra-Long Barrel Curling Iron

Hourglass Phantom Volumizing Glossy Lip Balm

Fenty Beauty Cherry Dub Pore Purify’r Gel Cleanser

Saint Jane Beauty Luxury Sun Ritual Pore Smoothing Face Sunscreen SPF 30

K18 Leave-In Molecular Repair Hair Mask

Sarah Creal Back of The Cab Volumizing and Tubing Mascara

Gisou Honey Infused Hair Oil

Hanni Splash Salve In-Shower Body Moisture Treatment

Iris & Romeo Weekend Skin SPF 30 Moisture Lip Balm

The Rootist BioBrew Fermented Leave-in Hair Serum for Damage Repair

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick