The games that make us scream, “This is March.”

Who are you rooting for this year?

Do you think there’s going to be a Cinderella team?

photo of two women’s basketball players holding a sign that says 2025 ticket punched for march madness

It seems like everyone catchesMarch Madnessfever each year.

Safe to say that the stakes are high.

That possibility is what keeps viewers glued to their TVs.

photo of ohio state’s cotie mchmahon wearing jersey number 32 and shooting a basketball

This happens when someone feels emotionally and socially connected to a team and their other fans.

Theres a number of reasons for this fan identification, Dr. Shapiro says.

Ultimately, fan identification comes down to social connectedness with others and a feeling of belonging.

photo of audi crooks shooting a basketball and hannah hidalgo holding a basketball in hand

March Madness, Dr. Shipherd adds, is a highly emotional experience and brings people together.

And we can all use some more community in our lives.

Yeah, it’s that same feeling.

photo of UConn basketball player Azzi Fudd holding a basketball while wearing a #35 jersey

Sports can be viewed as a microcosm of society, she explains.

An underdog team also plays into our emotions, per Dr. Shipherd.

But, people also hope for a Cinderella team from a justice perspective.

Tara Davis-Woodhall of Team United States celebrates with husband Hunter Woodhall after winning the gold medal in the Women’s Long Jump Final on day thirteen of the Olympic Games Paris 2024 at Stade de France on August 08, 2024 in Paris, France.

So go ahead, find your underdog this year, and support them loudly and proudly.

But, people love a huge upset.

you’ve got the option to also watch coverage on theMarch Madness App.

coach kara lawson from duke university

Got it, you’ve been added to our email list.

photo of juju watkins holding a basketball while wearing a usc jersey with the number 12