Your Low-Stress Guide to Leveling-Up Your Bedtime Routine
Are You Burnt Out or Depressed?
HabitAware holds SBIR research grants from the National Institutes of Health and the National Science Foundation.
That sensation created an instant a-ha moment, says Idnani.
So formed the initial idea for a tech-enabled bracelet that could generate that helpful awareness with a slight vibration.
But thats like asking someone to stop pumping blood.
Aneela Idnani, co-founder of HabitAware
In many cases, that awareness alone can prove life-changing.
Aneela Idnani is Co-Founder & Marketing/Design Lead at Minneapolis-based HabitAware, a mental-health tech startup and TIME Magazine Best Invention. HabitAware’s flagship product, Keen, is a patented smart bracelet that uses gesture-detection technology to bring awareness to—and control over—hair pulling, skin picking, and nail biting, issues that negatively impact more than 20M Americans. HabitAware holds SBIR research grants from the National Institutes of Health and the National Science Foundation.
But thats like asking someone to stop pumping blood, Idnani says.
These behaviors happen mostly in the unconscious part of the brain.
While you might be vaguely aware that youre doing them, youre mostly not in control.
And thats right around the time when Idnani attempted to get help from a therapistwho merely brushed it off.
Lets talk about your dads death instead, she says.
Theyre like a message from our subconsciousness to our consciousness, saying, Take care of me.
Is it one in the afternoon, and you havent stood up from your desk in six hours?
Its about being able to answer the call, whatever it may be, says Idnani.
Weve gamified and digitized this habit-reversal training into three elements, says Idnani.
Aneela Idnani is Co-Founder & Marketing/Design Lead at Minneapolis-based HabitAware, a mental-health tech startup and TIME Magazine Best Invention. HabitAware’s flagship product, Keen, is a patented smart bracelet that uses gesture-detection technology to bring awareness to—and control over—hair pulling, skin picking, and nail biting, issues that negatively impact more than 20M Americans. HabitAware holds SBIR research grants from the National Institutes of Health and the National Science Foundation.
And the third is support training, which is delivered through motivational videos within the app.
As we consider new innovations, its really about understanding what makes our user tick, in a sense.
Why are you engaging in that behavior?
And how can we really help you take care of yourself in a different, more supportive way?
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