What truly makes Lush shine is its commitment to ethical sourcing, sustainability, social causes, and self-care.
Since its launch in 1995, Lush was never just a beauty company.
As deliciously innovative as the products are, theyre actually the least impressive part of the brand.
What truly makes it shine is its commitment to ethical sourcing, sustainability, social causes, and self-care.
When we were first starting, we were just concentrating on being able to make a business and survive.
Its quite good fun.
chief ethics officer at Lush North America
Caring for theskin microbiome.
Focusingmore on how you feel than how you look.Packaging recycling programs.
Lush spearheaded these practicesand stuck to themlong before they were cool.
And you know, some of them work, some of them dont work.
This commitment to innovation has allowed Lush to make some seriously cool productseven if they happened by accident.
The solid bubble bar that we dothat was an accident, says Bird.
Lush co-founder and inventor Helen Ambrosen was making deodorant and left it in a jug in the sink overnight.
And then she came back in the next day and it had gone solid in the jug.
Ive invented a solid bubble bath.'
chief ethics officer at Lush North America
One of the most recent launches is a new solidco-washbar, designed for those with textured hair.
Our big vision is around leaving the world lusher than we found it, says Shum.
We talk about leading the revolution to save the planet across three areas.
Theres the earth-care planet side, caring for people, and then theres the animal piece of it.
Lush is able to commit to these causes because it controls every single part of its business.
Plus, they stand up for climate justice.
As I quickly learned: Nothing goes to waste.
Beyond producing less waste, Lush also strives to better the environments it interacts with.
Sometimes thats wild harvesting certain raw materials that also help to protect that ecosystem and provide a livelihood.
We have absolutely no intention of floating on the market, says Bird.
Well, no, were gonna make it naked.
Were gonna do it solid.
Were going to use beautiful ingredients.
We are not bulking things out with cheap ingredients.
But we can do that because we dont answer to anybody but ourselves.
With your purchase, you are funding growers and producers beyond plastic and profit, says Halls.
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