I honestly saw myself as the antithesis of that.
So what, exactly, changed?
“The industry,” she says.
But, the beauty industrys recent introspective focus has shifted how consumers engage with their routines.
This began to shape the way many of us approached beauty in our everyday lives.
All of this brings us to today.
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Across skin and body care,sensory experiencesthat come with a supplemental feel-good element now reign supreme.
Body-care practices, which inherently have mindfulness baked into them, have gained popularity since the pandemic.
Body care is highly intimate, she says.
Finally, going au naturel is now considered just asen vogueas getting glammed up.
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