Purple shampoo is designed to tone and neutralize blonde and platinum hair.

Learn the right way to use purple shampoo plus our top picks.

With the inclusion of ultra-violet pigments, the shampoo has a counter-affect on yellow hues for a cooler-toned blonde.

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Essentially it is a way to upkeep your blonde at home in between color services.

With that in mind, keep reading to learn how to use purple shampoo.

Dont rinse it out immediately

Dont just quickly lather up your purple suds; rinse and go.

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hairstylist and head of product development at Goldie Locks

Ohlmeyer, however, advises slowing down the process for better results.

Rinsing it off too quickly makes it less effective, she says.

How long should I leave purple shampoo in my hair?

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Do you use purple shampoo before or after regular shampoo?

When using purple shampoo, you dont technically have to use a regular shampoo alongside it.

I always use a clarifying shampoo first, says Kenna Ehman, a hairstylist, and co-owner ofKenna Kunijo.

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Will purple shampoo lighten hair?

Although purple shampoo might create the illusion of lighter hair, Richards says it doesntactuallyhave a lightening effect.

Instead, purple shampoo provides a brightening effect that cools blonde and gray tones.

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hairstylist and head of product development at Goldie Locks

How often should I use purple shampoo?

Daily use could add too much purple to your hair and essentially over-tone the hair.

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