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But can a virtual coach really replace the real live thing?

But what if you could combine the convenience ofat-home workoutswith a more personal feel?

Very simply, its the future of fitness, says iFits chief marketing officerMark Phillips.

woman sweating in the gym

a certified personal trainer

AI is on the rise

iFit isnt the only brand with their eye on AI.

The goal isnt to replace actual personal trainers.

There was kind of this deep concern for all of us when it first came out.

Woman walking on a treadmill at the gym.

Especially on the iFit platform, it was like, What is this going to mean for our future?

So iFit found a way to fill in the gaps.

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Second, fitness coaching is nuanced.

Happy woman dancing and listening to music near a green empty wall outdoor in the city.

a certified personal trainer

Its absolutely not replacing anybody, but will complement them, he says.

Its designed to check that youre accountable.

I do see a world where AI and in-person training can coexist and benefit each other.

Healthy female training in the gym, performing a hip thrust.

Humans will always be needed in this space, but AI assistance can be a good addition.

For example, if you want torun outdoorsorlift weightsin the gym, it can create a program for you.

Once it has that information, itll text you your programming along with encouragement thats completely tailored to you.

A young black woman doing post-run stretches in the park on the road amidst green grass and trees.

Want it to text you more emojis or a motivational speech?

Peel believes AI Coach can make trainers and AI a team.

Its not which one is better, but how they can work together.

For me, this is the failure point of fitness so far.

Weve tried to provide you a solution without the behavioral change to create a habit.

Thats why this technology is incredibly powerful, Phillips says.

I realized I wanted to make it proud.

AI Coach isnt quite to the point where you’re free to set it and forget it.

You do still need to have some input.

I do see a world where AI and in-person training can coexist and benefit each other.

Humans will always be needed in this space, but AI assistance can be a good addition.

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