Ill sink money and time into a qualityskin-care routine.
And I also just enjoy the ritual of using them.
Ill fire up a podcast, try on anew mask, unwind and relax.
Now, when it comes to hair care productsI couldnt (hair) care less?
I have very fine, thin blonde hair that I damaged into oblivion in the early 2000s.
I just always assume no product or tool will work its magic.
…
And quite often, a shampoo or hairspray can weigh my hair down.
Its a whole longthing.
This pre-shampoo treatment comes in a pump bottle and has a consistency similar to a conditioner.
You applybeforeshampoo to damp, towel-dried hair.
Treat it like you would a hair mask.
while avoiding getting my hair wet.
Then, after rinsing out, just continue with your typical hair care routine.
What I immediately noticed and loved about this treatment was the weight and the smell.
So many pre-shampoo treatments are thick and gloopy, but this was nice and lighterwithout being too runny.
And then of course the smell is key.
Coco & Eves signature scent is one of the main reasons it became so popular.
It basically smells like vacation: coconut-y and light, but not overly sweet.
Who benefits most from this pop in of treatment?
What is bond building in hair, and why does it matter?
So I reached out toNassim Belhaq, innovation director at Coco & Eve for a little mini science class.
There are three types of bonds this treatment repairs.
Disulfide bonds, which are the bonds in hair that give its strength and shape.
Heat and chemical treatment can break these bonds, explains Belhaq.
Its responsible for hair strength, moisturization and conditioning, he explained.
So, what did I think of Coco & Eves bond-building pre-shampoo treatment?
But the proof is in the pudding, as they say.
And in the after pic, it lookssomuch healthier.
And for $25 and ten minutes at a time, I consider that a major win.
Sign up to have the intel delivered straight to your inbox.
…
Got it, you’ve been added to our email list.
