She would go through each ingredient and be like, One day youll learn to use these.
And youll continue to keep the beautiful skin that you have.
And that really stuck with me, says Yamaoka.
With that in mind, she launched askin-care brandthat combines potent plant ingredients from the cultures that shape her.
Experts in This Article
Katini Yamaoka is the founder of Katini Skin.
I really wanted to share that in a line of facial oils.
Katini Yamaoka is the founder of Katini Skin.
Thats my space, and I know it really, really well, she says.
Creating Katini Skin
By day, Yamaoka is a singer-songwriter.
This gave her the space to focus on her other passionskin care.
They were looking for someone to collaborate with, and the synergy just worked perfectly.
Finally, she was able to make this brand a reality.
I had all these ideas that I had been writing down for years, she says.
The serums are lightweight oils meant to be staples in your daily routine.
The clarity and collagen oils are thicker and meant to be used as needed to beef up your regimen.
Its just about finding the right oil that matches you.
Katini Yamaoka is the founder of Katini Skin.
You wake up and youre really plump and hydrated.
It also includes South African honeybush to reduce the length and depth of wrinkles because of UV rays.
And because these oils have a light (but gorgeous!)
Just keep in mind that everyones skin reacts to certain ingredients differently.
For example, Yamaoka has a friend witheczemaand very sensitive skin who always steers clear of oils.
Just recently, she got back to me, and she was like, I actually cant believe it.
But, the plan will always be to serve as a facial oil destination.
Thats what makes us really unique in the skin-care market.
So, well definitely expand.
But I want us to really own that facial oil space.
As the brand grows, Yamaoka wants the focus to remain on simplicity.
We are a brand that centers around beauty as being simple, she says.
Were not a brand that focuses on that 10-step skin-care routine.
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