Many brands are pledging to curb their eco-footprintbut can you trust them?
Here’s how to judge corporate sustainability accountability.
So, how can we check that brands are staying accountable to their climate-change initiatives?
Unfortunately, this is not always an easy mission.
But there are several strategies for cross-checking a companys promises against its performance.
Below, Moss breaks down how to do your research and hold companies accountable for their climate-change pledges.
Kevin Moss is the Global Director of the Center For Sustainable Business at the World Resources Institute. Prior to joining WRI, Kevin worked at BT where he was responsible for the Net Good program and was instrumental in transforming sustainability into a business growth strategy.
Also, an F score is typically given to those who dont report.)
It evaluates whether companies environmental ambitions will help meet the needs ofthe Paris Agreement.
The program is only a couple of years old, but currently there are more than 1,300 corporations involved.
There are more companies joining every week, says Moss.
Those targets tend to be five- to 10-year targets, though, says Moss.
What is The Missionary Sex Position?
Below, Moss shares criteria to consider.
Is the company innovating its core business?
I think its innovative thatWalmartandNordstromare bringing in [secondhand clothing retailer] ThredUp, he says.
Kevin Moss is the Global Director of the Center For Sustainable Business at the World Resources Institute. Prior to joining WRI, Kevin worked at BT where he was responsible for the Net Good program and was instrumental in transforming sustainability into a business growth strategy.
The idea of starting to explore business models where you resell something somebodys previously owned?
The idea of starting to explore business models where you resell something somebodys previously owned?
A lot of companies are doing things likelight-weighting their packaging.
I dont think thats innovativeits just a little less bad, he says.
But with the SodaStream acquisition, says Moss, Pepsi is actually helping to eliminate packaging.
That, to me, is disruptive, he says.
(Other companies, likeEthnique,Meow Meow Tweet, andPeachare doing this as well.)
charging for repair and redesign services, reselling something previously owned, or eliminating packaging altogether.
And for this to be effective, change has to happen at the core of the business.
How is the company using the power of its brand?
Brands have power, so consider how they wield it regarding environmental issues.
The idea behind the ad was to encourage consumers to think before they bought that holiday season.
The Dutch airline KLM tried a similar tactic.
Prior to the COVID-19 outbreak,it ran an ad encouraging consumers to take a train instead of fly.
3. Who is the company lobbying?
Its not always easy to discern what a company you support is lobbying for, however.
Thats the most impact a consumer can have.
The gas pumps at stations would be replaced with chargers.
Were all a part of the system that leads companies to make what they make, he says.
So, its important not just to hold companies accountable, but yourself, too.
…
Got it, you’ve been added to our email list.
