Making a purchase through our links may earn Well+Good a commission
Pomade is pomade.
Anyone can use it, regardless of their gender, to style short hair.
Thats whySheena ListerandMegan AndrewsfoundedBarb, an inclusive hair-care brand for people with short hair.
Experts in This Article
Megan Andrews is the co-founder of Barb.
Sheena Lister is the co-founder of Barb.
In launching Barb, Lister and Andrews wanted to create more than just hair-care products.
Megan Andrews is the co-founder of Barb.
Barbs marketing focuses on those who have traditionally been ignored by the short hair product offerings on the market.
Across the industry, short hair products are only tested on men.
They test the scent on men, they test the product on men, says Lister.
By widening the testing pool, theyre able to ensure theyre making products that anyone can love.
But, that doesnt mean people who identify in other ways cant also use the Barb.
Theyre just not the target audience.
And a lot of women are buying our product for their menpartners, brothers, siblings, whatever.
The short hair is the connector.
It provides a medium hold in a natural finish that feels soft and creamy on the hands.
Megan Andrews is the co-founder of Barb.
They also worked to achieve the perfect level of shine.
The pomade is just the beginning for Barb.
Weve received amazing reviews and feedback from our current customer base.
And we just want to confirm that were living up to that product quality.
Theyre working to ensure that everyone feels welcome getting their hair done, regardless of how they identify.
You deserve to be walking through the world feeling your best.
Why arent we just talking about short cuts, shags, mulletsjust styles?
We want to verify that the traditional hair and beauty spaces know about Barb.
It is going to be step-by-step.
Great, then weve made one little step.
…
Got it, you’ve been added to our email list.
