Byoma is the new $16 skin-care line that just launched at Target.

Our faces, wallets, and medicine cabinets are impressed.

Experts in This Article

Noelle Cantarano is the VP of Marketing and Innovation at Future Beauty Labs.

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Which is why Im swooning over the latest brand to check off on your consumer skin-care Periodic Table.

MeetByoma, an affordable new line thats taking the complexity out of caring for your skin.

and the bad stuff (grime, harmful rays, environmental aggressors) out.

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Noelle Cantarano is the VP of Marketing and Innovation at Future Beauty Labs.

That was the genesis of Byoma, which hit shelves at Target on February 2.

Basically [the skin barrier] is a healthy organism living on your skin, Cantarano says.

For one, they come in adorable, sustainable packaging that stand out on shelves.

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But the simplicity and fast results are what keep me coming back.

Figuring out how to use the products together, or separately, is easy.

The formulations arent a science experiment either.

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Weve decoded theINCI (International Nomenclature Cosmetic Ingredient)on all of the packaging.

Its clarifying formula helps soothe redness, clear breakouts, and rebalance the skin when its freaking out.

Hydrating Face Serum $16.00

A healthy skin barrier is a hydrated one.

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Noelle Cantarano is the VP of Marketing and Innovation at Future Beauty Labs.

This featherlight cream goes on airy and smooth, hydrating skin without overdoing it.

A few dabs of it overnight leave skin fresh, clean, and hydrated by morning.

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