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In their search for rejection, creators are taking bold (and sometimes silly) risks.

So, is there any merit to this trend?

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(Spoiler alert: not always!)

Rejection therapy was coinedin 2009 by entrepreneur andZero to Superheroauthor Jason Comely.

After his wife left him, he began isolating himselfand soon realized that wasnt helping.

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Marisha Mathis, LCSW, is a licensed clinical social worker

Today, the concept of rejection therapy is going viral on TikTok.

If you combine the TikTok videos tagged asrejection therapyand100 days of rejection,youll see almost 6,000 videos listed.

Some people find value in the experience despite lackluster results.

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For example,TikTok creator Sisanda CJ,who requested a free dress, did not receive it.

I didnt die, she says in the video.

The world didnt crumble…

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I feel like I could do anything and achieve anything.

Join me for day two.

The fear of rejection isreal

The anxiety before a big request or risk is naturaland quite common.

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Marisha Mathis, LCSW, is a licensed clinical social worker

I want to respond, Exactly!

They could very well say no, and thats terrifying!

This can extend to various areas of our lives.

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(That comes right for the jugular, doesnt it?)

But know this: avoiding potential rejection can mean sacrificing great opportunities.

You cant get what you dont ask for.

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But, she got it.

If you wanna do something, apply!

It creates a healthy tolerance for no, Mathis adds.

Some people fear rejection so much that they will not follow their dreams or desires.

Repeated exposure to no helps build resistance to negative associations with rejection.

It can be beneficial in certain situations.

Clinical psychologist John Duffy recommends listing all the fears that might stand in the way of your goals.

In thisYouTube clip on rejection therapy,he advocates starting with small, easy risks to build up courage.

Slowly work your way up that hierarchy until the stuff gets a little tougher, says Duffy.

However, Mathis also warns against situations in which rejection therapy isnt the answerand could even backfire.

(Also, you want to be respectful of peoples boundaries and time.)

Mathis urges not engaging in rejection therapy if:

Also, be mindful of your mindset going in.

Rejection therapy can become mechanical and unproductive.

It could neutralize the original intent for emotional growth or self-awareness.

Otherwise, she ultimately encourages giving it a shot.

For more severe help with anxiety, talking to a therapist is probably your best bet.

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