After a few moments on a glitchy cell connection, that famously husky voice comes on the line.
We exchange greetings, and I figure its best to get the awkward stuff out of the way first.
What made you decide to take the step?
I dont mean it as a gotcha question, but as a genuine one.
Because heres the thing: creating a brand ishard.
People suggested licensing her namemany times, she says.
…
I guess it would have been easier, she admits.
But I wanted to explore and do something on my own.
I knew it would be difficult but rewarding.
I would actually be able to learn in a new industry and create something that was authentic.
Shes already the worlds highest-paid actress.
Shes also a mother, and when you have children, you guard your time fiercely.
Which is precisely her plan.
She looks gorgeous, obviouslybut for The Outset, Johansson chose a different approach.
Johansson herself appears clean-faced, dressed simply but elegantly, with a confident gaze.
…
I went down many different paths, she says, and I just kept coming back to skin.
But why not makeup, hair, or fragrance?
Ive had my own journey with skin, she says, alluding toacneduring her teenage years.
Ive tried every peel, scrub, and prescription creamall of that stuff, she says.
When I went back to the basicscleanse, prime, moisturizemy skin calmed down.
Its hero ingredient, the Hyaluroset complex, is a plant-based alternative to hyaluronic acid.
When you start to look at [traditional] formulas, its like, Oh.
Im putting petroleum on my face.
Once you know that, its hard to unknow it.
I dont want to have more of that out there.
The conversation turns to sustainability.
I admit to being aclimate-freakout person(yo join me!
), and we talk about waste within the beauty industry.
The unpacking stuff is crazy, she says, alluding to unboxing videos on social media.
As Ive gotten older and had children, Im more mindful of things like packaging.
Refillable products are on their way, and the brand is a 1% For the Planet member.
Keeping sustainability in mind is top priority.
And then, our time is just about up.
Its always tricky, this whole interviewing of actors thing, because their job is to act.
I went down many different paths, she says, and I just kept coming back to skin.
…
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