Want To Transform Your Outdoor Space into a Calming, Boho-Chic Escape (Um, Yes)?
What we wanted to do is not just create a new line of pain relief.
We really wanted to create a new category that we call performance care.
Will Perform was created for the everyday athlete, says Ryan.
Efficacy is critical in this category, but its often been at the expense of experience.
Right now, the line is split into two categories: instant pain relief and daily care.
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Recovery is not thought about in this way at all right now.
And this is really kind of the mindset shift were trying to bring to consumers.
This cream blends lidocaine with a botanical blend that includes arnica to numb pain.
Lundberg says formulators also added fragrance and focused on good skin feel while creating the product.
Will Rest Nightly Muscle Recovery Lotion $13.00
Rest is our nighttime product, says Lundberg.
Sleep is critical to recovery, its literally the time when your muscles are resting.
And then we included magnesium and vitamin D to help nourish while you sleep.
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