3: The Future of Processed Foods
Our editors independently select these products.
Thats a lot of cans.
A healthy soda revolution?
Oh, its happening.
Its the very reason that made United Sodas CEO Marisa Zupan run towards the opportunity.
Dona co-founder Amy Rothstein similarly decided to use cane sugar in her brands line of healthy sodas.
…
We get a lot of sh*t for including sugar.
These sodas are a treat.
For Zupan, sodas essence lies in the carbonation, mouthfeel, and taste.
If one of those components doesnt match up with what youre craving, it wont be satisfying.
The wellness world has long loved ACV.
Theres only one problem: it tastes horrible.
So, I spent time experimenting and found the perfect balance of full soda taste and health.
This was always my number one goal.
It took years and a ton of consumer testing to get where we are today.
…
Olipop, which launched in December 2018, was also created with gut health in mind.
The Health-Ade Booch Pop line is made with kombucha and cold pressed juice.
She also explains that prebiotics derived from cranberries are also added, as another gut health-boosting ingredient.
With all these options now available from healthy soda brands, its clear soda has gotten a long-awaited upgrade.
But she does raise three points she wants consumers to know.
One is that these better-for-you sodas shouldnt replace good ol H20 in terms of what to hydrate with.
Its important to aim for the majority of your hydration to come from water, she says.
Second, Amer says different people react differently to sugar substitutions, such as stevia.
Some are actually sweeter than sugar, which can increase cravings for sweets in some people, she says.
To truly be an informed customer, you should contact brands for clarification, she says.
Consider the thirst for a healthier soft drink, quenched.
…
Got it, you’ve been added to our email list.
