Fend is revolutionizing the bike helmet with a design that’s portable, safe, and lightweight.
It’s the helmet you’ll actually want to wear.
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Two things stopped me.
Firstly, I didnt have a death wish.
And secondly, admittedly a bit vainly, I didnt want to wear or carry a clunky bike helmet.
Christian Von Heifner is the co-founder of the bike helmet brand, Fend.
Experts in This Article
Christian Von Heifner is the co-founder of the bike helmet brand, Fend.
Cory Epstein is the director of communications for Transportation Alternatives.
Sujene Kong is the co-founder of the bike helmet brand, Fend.
Finding one thats convenient and fashionable, however, hasnt always been easy.
Available in yellow, black, and white.
Looks aside, convenience and safety were the two primary sources of inspiration behind the helmets conception.
Our target customer is thatcity commuter, says Kong.
The Fend foldable helmet collapses when not in use without compromising safety.
ItsUS CPCSandEN-1078certified for bikes, skateboards, and motorized vehicles up to 20mph.
That CPSC certification is really what we focused on.
Not to just pass it, but to exceed those standards, says Kong.
We wanted to verify it was a safe, reliable product.
For more than 50 years, Transportation Alternatives has advocated for safer streets in New York City.
But hedoesthink a product like Fend could get people to wear more helmets, especially from a convenience standpoint.
It could be a game-changer.
Its even better than I thought it would be, he says.
But its comfortable enough for a long trip up the Hudson River Greenway, too.
You might even say wearing a Fend foldable bike helmet is a no-brainer.
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