Ghlee is the first ghee-based beauty brand.
And then my mother used to always say, Hey, just put somegheeon your lips.
And as a kid, thats kind of gross causewe put that in our foodevery night to eat dinner.
And instantly, there was such a soothing effect.
So I took it upon myself to create a lip balm.
It took me over 30 tries to get one that I liked.
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And they all fell in love.
Hes always made ghee for the family, providing his children with big jars every few weeks.
When he found out Varun wanted to put it into skin care, he changed up his formula.
He has his whole, elaborate, 10-step filtration process.
This new-and-improved ghee is then passed on to their manufacturer.
Theyre like, Wait, so you wanna put ghee in skin care?
This has never been done.
And Im like, I know, thats the whole point.
So we finally found one that got my vision, and weve been working with them ever since.
Working with a skin-care formulator allows them to make the products shelf stable.
Ghlee products are shelf-stable for 12 months,which is typical for flavored lip products.
We have five lip balms that were starting with in terms of our on-the-go lip care, says Arati.
So we have a mint, rose, chai, mango-papaya, and unscented original.
Chai is Varuns baby.
And I was really against using that.
Thats the one Im most excited about for our customers to try.
While anyone could technically make their own ghee skin-care products at home, Ghlee removes the hassle.
It glides onto my lips like butter (shocker!!!!!)
and leaves them feeling so soft.
Each of the scents smells exactly how theyre supposed toand the chai is a clear standout.
Once Im done, my lips feel soft, moisturized, and invigorated instead of dry or irritated.
After I scru,b Ill slather on the mask, which ohmygawd feels so amazing.
This is not lip service.
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