Generation Z is making the wellness industry more inclusive and accessible, launching brands that are destigmatizing long-held taboos.
The latter holds that wellness isevery persons birthright, and theres no single right way to interact with it.
The Generation Z take on wellness is expansive, inclusive, and attainable.
The end result feels joyful and freeformchaotic rather than clean, says Mai.
Rather, raw authenticity is the name of the game.
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For most, this complexion was aspirational, never attainable.
But now, Gen Z-founded and -focused brands are flipping the script, acknowledging pimples head-on.
And if Gen Z has anything to say about it, we no longer will.
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