Self care deserves to be a full-body experience practiced within your beauty routineand that self-care experience includes the vagina.

And, by all accounts, the stigma-slashing pairing of beauty and sex is one worth celebrating.

It included the likes of tampons, Vagisil, lube, and Summers Eve.

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Now, were able to care for vulvar skin with products just as cosmetically elegant as our facial products.

The confluence of beauty and sexual wellness is part of an ongoing shift toward thehybridization of beauty and wellness.

My vision is that we get rid of the feminine hygiene category altogether, she says.

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makeup artist and the founder and CEO of Beia Beauty

We believe intimate wellness is closely connected to holistic well-being.

We believe intimate wellness is closely connected to holistic well-being.

Fur paved the way for this movement when it introduced itsIngrown Concentrate($32) in 2016.

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Theyre not something that should be hidden away or ignoredtheyre products that so many people enjoy and benefit from.

So Im just excited that were allowing people to expressand findwhat they need.

And the fact that they may find what they need in the beauty aisle is a welcome new reality.

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makeup artist and the founder and CEO of Beia Beauty

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Three woman’s hands featuring Olive&June, Glamnetics, and Chillhouse press on nails against a sparkly background.

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