Gender-inclusive fragrance is the future, and the best unisex perfumes are meant to be worn by everyone.
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Matthew Herman is a co-founder of Boy Smells, a fragrance, candle, and intimate apparel company.
Matthew Malin is a co-founder of Malin+Goetz, a skincare, fragrance, and candle brand.
There was a small, growing segment at the time focused on men.
There wasnt anything that lived in the space where it was genderless or unisex.
Andrew Goetz is a co-founder of Malin+Goetz, a skincare, fragrance, and candle brand.
18 years ago, this gender-free approach to personal care was a game changer.
But whats interesting now is that consumers are instead using fragrance to create an individual signature.
That was what we were trying to communicate with our back-to-basics approach.
But they were in for a surprise: It was an even split.
That can be very neutering and its like lets not recognize that gender exists at all.
I like genderful because it shows a wholeness about masculinity and femininity and celebrates the diversity of gender.
People are using gender fluid more for brandsI like that word a lot too.
Boy Smells, which launched in 2016, was designed with a similar ethos in mind.
Identity is a much more diverse, layered, and interesting canvas than it used to be.
Andrew Goetz is a co-founder of Malin+Goetz, a skincare, fragrance, and candle brand.
Fragrance is catching up to that level of diversity, and hopefully feeling more inclusive.
Its very wild and untamable, Herman says.
But then the powdered musks give this softness and luxury to it.
That unbridled sophistication is very cool.
When you look at the name, theres something inherently cliche about it, says Goetz.
The first thing people think about is something cloyingly sweet with vanillayou know, a teenage girl from suburbia.
Theres nothing sweet or cloying about it.
Its actually incredibly sophisticated with green undernotes.
so it makes sense that her signature scent is similarly unisex.
The vanilla mixed with amber notes really helped me explore my feminine side, she previously toldWell+Good.
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