Sustainable meat brands have long tried to be environmentally-friendly.
But during the pandemic, interest in their wares has surged.
The FDA Just Banned Red Dye No.
3: The Future of Processed Foods
Is Red Wine Any Healthier for You Than White Wine?
Proffee Is the Hottest New Beverage Trendbut Should You Really Be Adding Protein to Your Coffee?
Sales of all meat areup overallcompared to last year, but not to the same degree as sustainable meat.
…
Grass-fed meat and other sustainable options arent necessarily new.
You could tell that people were loading up their freezers, because they were unsure of what to expect.
Though the extreme surge in interest for sustainable meat has died down, robust sales continue.
This growth was true for Understanding Ags clients as well.
The hierarchy of what [customers] care about is, first and foremost, themselves.
So, a belief that the meat theyre eating is healthier, Salguero says.
And then secondarily is animal welfare.
Those are the two big ones.
The third one is the environment.
…
And then the fourth one is the farmer.
Every time weve surveyed, thats whats come up.
Customers are looking for a healthier alternative to conventionally raised meat.
Meat is also one of the best bioavailable sources of protein, iron, and B-vitamins.
And the health appeal of sustainable meat has been intensified by the pandemic, Brown says.
Human health is directly dependent on what [people] consume, he says.
Sustainable meatraised with a focus on soil health and animal welfarefits the bill.
New or increased interest in where our food comes from is another factor.
Its well understood that the conventional row crop industrial food system is completely unsustainable, he says.
If humanity is still here 500 years from now, we will be using regenerative food systems.
But with sustainable meat, those economic principles are complicated by the way the industry is currently set up.
Price is also a challenge, because consumers have grown to expect meat to be inexpensive.
We have to be competitive.
We really do need to work toward better meat.
Americas love of meat (or meat-like products) likely wont change any time soon.
…
Got it, you’ve been added to our email list.
