Experts explain why the pumpkin spice latte trend has gained in popularity over the past 17 years.
Plus, how the pandemic is making it bigger than ever.
3: The Future of Processed Foods
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(Feel old?)
Its not even just about lattes anymore.
There are now also Starbucks PSL frapps,K-cup pods, cold brew, scones, and muffins.
director of food and drink at trend casting firmWGSN
Like Starbucks, Dunkin is no one-trick PSL pony.
It also sells PSL munchkins, muffins, andK-cups.
Fun fact: Starbucks has sold 424millionpumpkin spice lattes in the U.S. since the drink debuted in 2003.
Other coffee chains, including Dunkin, account for about $10 million in sales.
Every year it continues to expand and get bigger.
Most recently, Bukowski says shes seen the trend expand from food and drinks to beauty and body care.
The predicted hot item of 2020:PSL hand sanitizer.
Some people love it and some people dont.
But the majority of people like how pumpkin spice tastes.
director of food and drink at trend casting firmWGSN
But there is just so much competition during the holidays for what people can buy, she says.
Theres a huge array of what consumers can buy.
Which makes the PSL a very big fish in a small, seasonal pond.
Kara Nielsen
Plus, Nielsen says, people justreallylove fall.
Whoisntready for this year to be over?
This is going to be a big year for pumpkin spice, Nielsen says.
Who doesnt need a little joy right now?
Even PSL haters can agree with that sentiment.
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