In our lives B.C.

We had places to go.

With more time on our hands, werecoating them with conditioner.

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It seems that in our new lives on lockdown, hair care is stepping in as self care.

Its like a brain melt.

(Haircare founders, theyre just like us totally ignoring directions in favor of expediency!)

An unrecognizable male hairdresser combs the dried hair of middle aged blond woman sitting sideways

Now, Im more mindful in the shower.

Im appreciating the slowness of these rituals in a way that I couldnt before.

Its like a brain melt.

Various scattered hairdresser’s tool on blue, including user-friendly hair tools

Detangling hair is like gua sha-ing your face.

Its stimulating the scalp and releasing tension.

Dianna Cohen

Perhaps Cohens Crown Affair speaks to the zeitgeist most directly, though.

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For me, detangling hair is like gua sha-ing your face.

Its stimulating the scalp and releasing tension, she says.

But theres also a great possibility that our old ways just wont do.

BEVERLY HILLS, CALIFORNIA - MARCH 02: Shay Mitchell attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Daniele Venturelli/Getty Images)

In Garcias opinion, what constitutes presentable was already shifting.

Theres not a certain way that hair should look anymore, he says.

I think were all really reevaluating right now, adds Cohen.

Hailey Bieber attends 2023 Baby2Baby Gala Presented By Paul Mitchell

And were looking at the effect that our routines have on our wellbeing.

That kind of self-reflection is hard to unseeeven in a shower steam-clouded mirror.

Got it, you’ve been added to our email list.

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair

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