Will it finally become mainstream?
3: The Future of Processed Foods
Our editors independently select these products.
Yet unlikepsilocybin mushrooms, they arent psychedelic.
He is also a chef and award-winning coffee expert.
Michael Sharon is the co-founder of Taika, a functional mushroom beverage brand.
Prior to founding Taika, Sharon worked in the tech space, including at Facebook for eight years.
co-founder ofEarth&Star, a functional mushroom beverage line
Mike Hart, MD is a family practice physician and the president of Rritual, a functional mushroom brand.
He also has a degree in biochemistry and has more than six years of experience working with plant-based therapy.
Tero Isokauppila is the founder of functional mushroom brand Four Sigmatic.
He is also the author of the book,Healing Mushrooms.
The most common ones are lions mane, chaga, reishi, turkey tail, and shiitake.
Before then, the major player in functional mushrooms wasFour Sigmatic.
And the latest ones on the market have the mushrooms mixed right in there.
The duo also foundedBluePrint, a line of organic juice and vegetable blends that have been massively popular.
Earth+Stars product line includes canned coffee, matcha, a turmeric latte, and a cacao latte.
co-founder ofEarth&Star, a functional mushroom beverage line
(All are $4.99 a can.)
Each one contains a blend of lions mane, chaga, reishi, and cordyceps.
Huss and Sakoutis also say that proper dosage was important to them.
Then, people try it, dont notice a difference, and write it off.
But the dosage doesnt make the drinks taste earthy, as you might expect.
In fact, you dont really taste them at all.
Freeses background is in food science.
Originally from Finland, he landed his first job at a Michelin-starred restaurant when he was 14.
(All $59 for a case of 12.)
The most obvious way its grown is there are more products in the space, he says.
This is good in many ways because it makes finding and getting functional mushroom products easier.
But he adds that this is also its biggest negative, too.
Not every company uses a science-backed dosage.
Four Sigmatic itself has also evolved over time too.
To Isokauppilas point, there are more functional mushroom powders for sale now.
So, are functional mushroom drinks and powders finally going to get their turn in the warm wellness sun?
Theres certainly no shortage of options and differenttypes of mushroomsto choose from.
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