Italian beauty brand Davines has sustainability practices that are redefining what it means to be an eco-friendly brand.
Bollati emphasizes that the primary approach to beautyboth in the Italian languageandcultureis not about aesthetics.
This is why you wont find Bollati evangelizing theshampoos,serums, and hair color products his businesses create.
His focus is on the planet… creating abella terra.
Sustainability, biodiversity, regenerative agriculture, and social initiatives are on the forefront for all their decisions.
Only 61 beauty brands are currently B Corp certified.
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Rodalesoriginal missionis Healthy Soil = Healthy Food = Healthy People.
Davines essentially said, Yes,andhealthy soil = healthy skin and hair = healthy people.
I knew none of this when I bought a Comfort Zone moisturizer after a spa facial.
This is better for the long term… for health, for the planet.
He shared a Latin phrase with me to illustrate this: festina lente.
Bollati says this means to make haste slowly, and is exemplary of Davines approach.
With its inherently understated European nature, the products dont necessarily shout their environmentalism from the rooftops.
But this is whereDavines and Comfort Zone authentically shinethe most.
to inspire and incite some planetary awareness.
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And, at the same time, at the forefront of sustainability and regeneration.
Minimizing, neutralizing, and offsetting our footprint.
Davines isnt gatekeeping its practicesin fact, its encouraging other brands to follow suit.
Beauty that prioritizes soil as much as skin.
The packaging is not just recyclable (with many products being refillable!
), but alsoplastic-neutralandcarbon-neutral.
Theshipping is carbon neutral.
The business is carbon neutral,edging toward carbon negative.
Theproductsare increasing the percentage of natural origin and organic ingredients, withsome products comprising 99%.
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