Shes also co-authored the book Clean Beauty: Recipes to Manage Your Routine, Naturally.

Elsie Rutterford is the co-founder of sustainable beauty brand BYBI and the Clean Beauty Insiders blog.

Shes also co-authored the book Clean Beauty: Recipes to Manage Your Routine, Naturally.

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One such brand isBYBI, a buzzy skin-care company founded by UK-based entrepreneursElsie RutterfordandDominika Minarovic.

At every touchpoint, we felt increasingly frustrated by the way things were being done.

As we did our research, everything led back to carbon, says Minarovic.

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Dominika Minarovic is the co-founder of sustainable beauty brand BYBI and the Clean Beauty Insiders blog. She’s also co-authored the book “Clean Beauty: Recipes to Manage Your Routine, Naturally.”

So in early 2020, they set a goal of becoming carbon neutral by the end of the year.

This can be especially difficult because there are so many ingredients involved in any given beauty product.

So being one hundred percent natural can be a bit conflicting with our sustainability mission, actually.

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Today, they only utilize ingredients with a low enivronmetal impact.

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We have never felt comfortable using any sort of plastic in the range, says Minarovic.

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So we need to be attracting consumers who havent started thinking about this stuff yet.

For an increasing number of consumers, sustainability is what makes someone a lifetime loyal.

You cant produce products that have no carbon impactits virtually impossible.

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Dominika Minarovic is the co-founder of sustainable beauty brand BYBI and the Clean Beauty Insiders blog. She’s also co-authored the book “Clean Beauty: Recipes to Manage Your Routine, Naturally.”

We could continue offsetting and calling ourselves carbon neutral for all of eternity, says Minarovic.

We just didnt feel like that was enough.

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