Stacy London launched State of Menopause in 2021 to provide relief for menopause symptoms.
Now, she’s shaping the future of menopause care.
Were like, youre going to tell me every person before me just white-knuckled this?
Well, theres no way Im doing that, she says, with a laugh.
Thats creating longevity, such that menopause is really no longer the autumn stage of someones life.
Menopause is mother natures way of forcing us to refocus our energy on ourselves.
Stacy London is one of America’s foremost style experts. She is best known as the co-host of TLC’s iconic show, “What Not to Wear.” Following that success, she hosted and executive produced 3 seasons of “Love Lust or Run.” Stacy has written two books, Dress Your Best, which was published to stellar reviews, and The Truth About Style, a New York Times bestseller. In 2020, she hosted a podcast discussing mental health, Could Be Better, tbh, in collaboration with the Crisis Text Line and The Jed Foundation (JED). In 2021, Stacy became the founder and CEO of State of Menopause, a holistic product line for women which addresses the symptoms associated with menopause and perimenopause. In this new phase of her career, Stacy is doing what she has done her entire career as a stylist: help people from suffering silently, raise their confidence and self-esteem by alleviating external symptoms, and removing the shame that surrounds them.
Well+Good:What initially inspired you to take over State of Menopause and launch it as your own brand?
First, I assumed that recovering from spine surgery was the reason I felt anxious.
Then, I got night sweats and depression, which I just assumed was the anxiety.
And when my doctor finally told me, Oh, its just menopause, I assumed I was overreacting.
I had antidepressants thrown at me.
I had anti-anxiety medication thrown at me.
I wanted the bigger context for what was happening, and there was none to be had.
W+G:Why did you feel that direct symptomatic relief was so important?
And that means creating products for symptoms, specifically, so that there are options.
Stacy London is one of America’s foremost style experts. She is best known as the co-host of TLC’s iconic show, “What Not to Wear.” Following that success, she hosted and executive produced 3 seasons of “Love Lust or Run.” Stacy has written two books, Dress Your Best, which was published to stellar reviews, and The Truth About Style, a New York Times bestseller. In 2020, she hosted a podcast discussing mental health, Could Be Better, tbh, in collaboration with the Crisis Text Line and The Jed Foundation (JED). In 2021, Stacy became the founder and CEO of State of Menopause, a holistic product line for women which addresses the symptoms associated with menopause and perimenopause. In this new phase of her career, Stacy is doing what she has done her entire career as a stylist: help people from suffering silently, raise their confidence and self-esteem by alleviating external symptoms, and removing the shame that surrounds them.
And another person just needs something for when theyre feeling muscle fatigue or breast tenderness.
Well, great, our CBD oil is perfect for that.
Let us do that with you.
Were also working with an exercise company that is creating a menopause-focused regime.
W+G:Youve spoken a lot about the need for education about menopause.
Why is that, and how are you working to provide that?
And I dont want anyone to go through what I went through.
I had a crisis of confidence that really threw me off my game and broke my heart.
We can offer products to help with menopause, but you cant buy what you dont understand.
And you cant make informed choices if you dont have education.
London
We can offer products to help with menopause, but you cant buy what you dont understand.
And you cant make informed choices if you dont have education.
We want our site to be a safe space for anyone going through menopause to connect.
W+G:Thats awesome.
Whats up next on the docket for State of Menopause?
SL:We knew that sex during menopause was the next thing we had to tackle.
It is probably the number-one request I receive.
I was like, Yes, we need to collaborate right now.
W+G:How do you see State of Menopause best serving that menopausal consumer in the future?
SL:Menopause companies have a lot to gain by working together.
We do need our own shelf.
We do need our own footprint.
This needs to be part of the firmament.
We need [menopause care] as much as we need tampons.
And why is this something that were not talking about in the same way?
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