BRB, grabbing my ‘Everyone Watches Women’s Sports’ shirt.
Im an Exercise PhysiologistHeres Why You Shouldnt Worry About Cortisol Spikes When You Do HIIT Workouts.
Thirty-six women, six teams, an 850-seat venue, and plenty of heat.
yeah i love it here@Unrivaledwbb."
I got a facial last week, and have a massage every week, she says.
The league is listening, and they’re delivering.
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So, why is this important now?
The 2024 WNBA season shattered records.
Merchandise sales were up.
Social media engagement, up.
Palpable, to say the least.
People are really gravitating towards the rise of something right now, right?
It does feel like a new beginning for women’s basketball.
Fans are really connecting to this growth story in women’s sports.
So, yes, Unrivaled aims to capitalize on this impressive growth and give the fans what theyre after.
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But, its bigger than that: The league also empowers players to stay domestic during the off-season.
For comparison:Stephen Currymakes north of $55 million.
For those participating in Unrivaled, the average player salary during the nine-week inaugural season is over $200,000.
For reference, this is close to the maximum base salary that the WNBA offers its players.
Plus, the players also split a 15 percent revenue pot.
And so, it’s like theyve had the opportunity to craft what their ideal off-season looks like.
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In that ideal world, no one needs to be away from friends and family.
This was a major contributing factor that madeCoca-Colaenthusiastic to get involved, according toA.P.
Chaney, Senior Creative Director for Sprite.
Its so important that these players get to stay home.
They don’t have to travel overseas.
They get to rest, be around each other, and play in a new and innovative way.
Through their contributions, the brands goal is to amplify the players and womens basketball as a whole.
Theres no such thing as being late to the game.
The more folks that join, the better the party is.
Its a sentiment thats echoed by a slew of the leagues year one partners.
How exactly is Unrivaled different than the WNBA?
And, you cant forget the Sephora glam room.
People are acknowledging that women’s basketball players are great beauty and lifestyle influencers.
Beyond the glam, one of the biggest perks is the intimacy of the league, says Hull.
It’s such a small league and there’s only 36 people here, she adds.
Our locker rooms are all in the same hallway.
According to Hull, its also an opportunity to work on all aspects of her game.
It’s pretty exposed on both sides of the floor, she says.
You have a lot more touches on the ball offensively, more one-on-one possessions defensively.
What does success for the league look like?
This is a year where learning will be absolutely critical, says Porter.
But without a doubt, year one is a win regardless of the numbers, she adds.
If you ask us?
We can’t wait to watch the league grow.
Want to tune in?
The entire season airs on TNT, TruTV, and is available to stream on Max.
For the full schedule,click here.
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