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High-quality wigs are an investment.
Figuring out which wig to buy comes down to word of mouth.
Your hairstylist recommends a brand of hair that he just knows youll love.
Your old college roommate (who majored in biology?)
is now making custom units sold via Instagram.
Shante Frazier is the founder of WellCaped, a wig rental service that allows users to enjoy a variety of lace-front wigs.
And your favorite hair influencer just posted yet another wig unboxing and review on YouTube.
Right now, the consumer journey is completely broken.
There arent any major players in the game.
No one owns more than 15 percent of the natural hair extensions market.
Choosing a WellCapped rental plan
WellCapped offers two wig rental plans.
Youll pay $100 to keep a wig for a month or $35 per week.
Accidental damage like ripping the lace is covered by your membership fee.
The lace and knots are bleached to make the wig appear as if its growing from your scalp.
Its constructed on a brown foundation cap with adjustable straps for a perfect fit.
I loosened the curls with my fingers and teased around the part for more fullness on top.
The wig looked exactly like the pictures, but I didnt love it on me.
I hadnt worn a side part since 2017 and this unit reminded me why.
But thats the beauty in a service like WellCapped.
If it had been a custom-made wig I now owned, I would have been furious.
But with WellCapped theres no stress.
The service makes it easy to play with different styles and try looks outside of my comfort zone.
But its not all done out of necessity.
Many of us who regularly change up our look do it because we love it.
WellCapped makes this process even more enjoyable by bringing it down to a more affordable price point.
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