3: The Future of Processed Foods
Coffee isnt cheap.
Why?Coffee shop coffee slaps.
But, they argue, its worth the price you payat least, most of the time.
Its supply and demand, she says.
The rising love for good coffee worldwide makes a healthy competition out there to get access to the best.
Top-quality beans are rare and, as a result, pricey.
coffee technologist and curator
Theres also an increased demand for fair-trade coffee, meaning the producers of the finished product arent being exploited.
On the contrary, its a rather complicated and meticulous process.
Indeed, the lifecycle of coffee is long.
Coffee is the seed of a cherry-like fruit that grows on shrubs throughout the tropics, Kasperowicz explains.
But according to Kasperowicz, even those steps barely scratch the surface.
To put this into perspective, Kasperowicz says its like comparing apples to,err, coffee.
Coffee production is also very different around the world, Kasperowicz says.
Both the terrain and economies of scale make Brazilian coffees way more cost-effective.
In addition to geographic limitations, Kappler says demand also plays a major role in driving prices up.
coffee technologist and curator
And another factor contributing to smaller coffee supplies isclimate change.
Climate change is a huge factor in the coffee industry, says Kappler.
The solution to high coffee prices?
Unfortunately, for the time being, high-quality coffee means high costs.
That said, Kappler has tips for getting the most out of your pricy coffee.
Keep it simple, she says.
Think the fewer ingredients, the lower the price, she says.
Just remember: Your enemies are air, heat, and sunlight.
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