Why is the U.S. Open is so popular?
Learn why we love this tennis tournament so much, even if we don’t normally watch the sport.
And its not just us.
That match pushed viewership on the data pipe up 92 percent from the previous years championship.
But this sensation goes beyond cheering crowds.
Here are three more key reasons the U.S. Open holds such mass appeal.
professor of marketing and consumer behaviors atPepperdine Graziadio Business School
The celebrity aspect
Despite the excitement of the game itself, those whoattendalso create allure around the U.S. Open.
Star power helps direct fans attention.
They recognize the power of social media influencers andopened an influencer suite in 2022.
These influencers cover their experiences, the foods they eat, advertising brands, and celebrities they see.
Whats happening on the court is often second-tier content.
The players themselves get in on the social media buzz, too.
Of course, all of this social media buzz plays into that oh-so-common fear of missing out, too.
The glamorous portrayal of the U.S. Open on social media creates a sense of FOMO, Patient says.
That said, the U.S.
professor of marketing and consumer behaviors atPepperdine Graziadio Business School
Opens impact goes beyond womens sports.
Many other celebrations, for social and cultural movements beyond tennis, take place at the tournament.
Protestors were escorted out of the stadium and the match continued.
Russell
The future of tennis in the U.S. Pickleballandbadmintonare also on the rise, making 2024 seemingly year of the racket.
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