Millennial pink has been a home-design favorite for more than 5 years now.
Here, experts share how it’s evolving in the age of COVID-19.
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Love it or hate it, millennial pink isnt just a fluke success story.
Its a flattering color to wear or be surrounded in.
For 20 years she has helped many international brands to move forwards in ways they hadnt previously imagined.
Gemma Riberti leads WGSN’s design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, including roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
She is London-based working for global clients
Rohini Wahi is a journalist and trend analyst.
Shes worked with a broad spectrum of influential global brands, including Samsung, Target, and Ikea.
Wahi is also the founder of long-running interiors and lifestyle blog The Beat That My Heart Skipped.
Its the first trend color named after a generationa generation of gender-fluid non-conformists, says Hau.
Millennial pink developed many connotations.
Its ironic, approachable, positive, fun, retro, smart, and luxurious.
But its 2020 now, and the world feels drastically different than it did even a year ago.
Indeed, many of the most recognizable millennial pink moments became off-limits in 2020.
For starters, pink hasnt disappeared entirely.
Pink aside, expect to see earthy tones gaining in popularity during the remainder of 2020.
Targets newCasalunabed and bath brand incorporates nature-inspired shades of deep terra cotta, faded granite, and sky blue.
Well also see a new wave of home items in sharp, striking hues.
Bold brights and saturated pastels are key to lift the mood.
We will probably continue to see blues for a while.
Rather than playing the leading lady, its now taking on more of a supporting-actor role.
It remains relevant and integrates the other palettes as a discreet, yet familiar supporting hue.
So dont ditch your rose-colored wine glasses just yet.
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