We think of inclusivity as broadly as we possibly can, and that folds into the definition of welcoming.
We believe that makeup is something to enjoy, not something that you need.
Its formulators make a point to thoughtfully design makeup that everyone can enjoy.
All of this supports Rares core ethos that theres no singular standard of beauty.
What we really push is, How can we help everyone celebrate their individuality by redefining what beautiful means?
And as a brand, all together, its really about our community.
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And on social media, Rare uses its influence to share mental health resources.
It works with these teams to create the pop in of mental-health content that can best serve the community.
According to the brand, this punch in of content is saved even more frequently than makeup tutorials.
Beyond just shaping conversations around mental health, though, the brand is creating real, actionable change.
Selena never set out to create a celebrity beauty brand, says Welch.
She set out to make a difference, and she started with beauty.
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